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Tips for Administrators: Why Use Videos

At 5minofscience we dramatically cut those cuts by professionally editing videos that researchers film themselves

Videos are the preferred medium of marketers because of their ability to tell compelling stories. In response to this demand every major social media platform including Facebook, Twitter, Instagram, and Reddit not only allows for videos to be posted, but their algorithm prioritizes them.

One of the biggest obstacles of producing promotional videos used to be their cost. They typically used to cost $5,000 for a 4 minute videos because producers had to bring a large team and heavy equipment on location. At 5minofscience we dramatically cut those cuts by professionally editing videos that researchers film themselves.

Here are some advantages of having promotional videos:

You have a newsletter?

All research institutions send regular e-newsletter to their donors, alumni or staff to update them on their latest accomplishments. It has been demonstrated that having a link to a video significantly boosts these marketing efforts. In fact, a study by Syndacast shows that just having “video” in an email subject line increases open rates by 19%.

You want Google to rank you higher?

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Tips for Administrators: Broadcast Weekly Live Stream Shows

All you need is a reliable internet connection, a remote lapel microphone and a smartphone.

The advantages of live streaming

Live streaming is a new marketing tool that allows institutions to publish videos of live events. Even universities, like Harvard, now schedule regular live streaming sessions.  It is becoming so popular because it is inexpensive. Unlike a highly crafted video, high production values are not expected for live events, making it possible to stream with a minimal investment.

All you need is a reliable internet connection, a remote lapel microphone and a smartphone. We recommend smartphones over professional cameras because, with a phone app, all you need is to push a button to go live.

Another advantage of regularly streaming is to build a community. Your website will be a place where alumni, students and prospective students congregate and interact with each other on a regular basis.

What to broadcast

To attract a large audience, we suggest copying Harvard University’s model and have a page dedicated to live stream. On that page, post a schedule of future events. They can include:

  • Announcements: Broadcast press conferences announcing major donations or lectures from professors who have recently won a prestigious award.
  • Art: Art programs are traditionally underfunded. Raise their visibility among the donor community by broadcasting concerts or plays.

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