Videos are the preferred medium of marketers because of their ability to tell compelling stories. In response to this demand every major social media platform including Facebook, Twitter, Instagram, and Reddit not only allows for videos to be posted, but their algorithm prioritizes them.
One of the biggest obstacles of producing promotional videos used to be their cost. They typically used to cost $5,000 for a 4 minute videos because producers had to bring a large team and heavy equipment on location. At 5minofscience we dramatically cut those cuts by professionally editing videos that researchers film themselves.
Here are some advantages of having promotional videos:
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All research institutions send regular e-newsletter to their donors, alumni or staff to update them on their latest accomplishments. It has been demonstrated that having a link to a video significantly boosts these marketing efforts. In fact, a study by Syndacast shows that just having “video” in an email subject line increases open rates by 19%.