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Tips for Administrators: Drafting a Social Media Policy

Social media is a free way to tap into your staff’s network and leverage their reputation in order to promote your institution

Institutions should encourage their staff to become their brand ambassadors through Social Media (Why Encourage Your Staff To Have A Personal Brand). It is a free way to tap into their network and leverage their reputation in order to promote your institution. According to the latest figures, having your staff involved in social media should be the priority of your marketing department (from

  • When brand messages are shared by employees on social media, they get 561 percent more reach than the same messages shared by the brand’s social media channels.
  • Brand messages are re-shared 24 times more frequently when posted by an employee versus the brand’s social media channels.
  • On average, employees have 10 times more followers than their company’s social media accounts.
  • Content shared by employees receives 8 times more engagement than content shared by brand channels.

However, one of the downside of having your staff being active on social media is that they could potentially damage your institution’s reputation through problematic posts. Although this cannot be minimized, institutions should not micromanage how staff brand themselves and put barriers on their social media activities.

A social media policy outlines how employees should conduct themselves online. It safeguards your institution’s reputation while also encouraging employees to responsibly share the company’s message.

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Tips for Academics: Managing Trolls

Harassment is a major problem online, especially for women. It manifests itself when people, referred to as trolls, attack or harass individuals and businesses. Their attacks tend to be cruel, relentless and very personal. If poorly managed, they can hijack your account, destroy the good vibes in your community or escalate to physical threats.

How to manage trolls

Although it can be emotionally tolling, we hope that trolls will not deter you from building a community of science lovers. Here are a few tips that you can use to manage online trolls:

24 hours rule

Gini Dietrich explains that “online trolls want the attention. They crave the defensiveness. They want you to get upset. Don’t give them that pleasure”. Instead, our most important suggestion is immediately writing a respectful response to each comment. But send that response 24 hours later, after reviewing it. This delay will allow emotions to simmer since your first reaction will probably be an emotional and incorrect one. It will also discourage trolls who typically look for instant gratification. Continue reading “Tips for Academics: Managing Trolls”