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Tips for Academics: Followers and How to Gain Them

Social Media requires followers, but how do you build your social media audience? This article will walk you through ten proven methods for increasing your followers across your social media accounts.

  1. Be consistent. You should aim to post two or three times a week, as an academic you should upload engaging and interesting content on a regular basis. This will help build both a new and recurring audience.
  2. Know your audience. As an academic your core audience should be other academics and enthusiasts. By using relevant hashtags, you can bring a new audience to your posts. For example, an Astrophysics professor may use the hashtag ‘#SuperNova’ to connect with people interested in this phenomenon.
  3. Post original and relevant content. New and innovative content always finds a way to the masses and will excite those who see it. This will in turn encourage your followers to share your posts, broadening your social media exposure.
  4. Actively search for and follow others. Social Media is being used more widely by academics and many have extremely interesting blogs, Twitter accounts or Facebook pages. Make sure to follow and promote your peers posts regularly. By sharing their content and engaging with those in your niche will help expand your social network.
  5. Link social media accounts to one another. Your audiences may differ on each platform. To make sure that the widest audience sees your post, cross-share your accounts. Usually there is an option on the social media application to share the post to other social media’s.
  6. Quality over quantity. Make sure your content is thought provoking and interesting. In theory you could be uploading talks, presentations and papers on a daily basis however, by flooding your social media with trivial posts, you will water down your content and make it lose its appeal.
  7. Tell stories. Instagram, for images, and Blogger, for blog posts, are perfect media’s to tell stories. Continuously posting and writing about an ongoing experiment or project heightens a follower’s engagement.
  8. Share other peoples content. Re-posting and sharing content from like minded individuals who may or may not have a larger following is another way to attract new followers and spread sciences
  9. Be relatable. Post videos using 5minofscience, showing your followers that you are not faceless thus making your content more personal and attractive.
  10. Set goals. Lastly by setting short term but specific goals you will enhance your efficiency on social media. These goals will record your social media activity and whether you are being active enough.
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Tips for Academics: How to Get Published in Magazines

Publishing for magazines is a great way to improve your writing skills, as your content will be reviewed by experienced editors.”

Academics are very busy people. Among other things, they must teach, mark, publish, and network. Despite all that work, we still suggest that you try to write newspaper or magazine articles occasionally.

Publishing for magazines is a great way to improve your writing skills, as your content will be reviewed by experienced editors. This will help you professionally when writing academic papers. Once you get the hang of it, it can also be a lucrative side hustle as publishers are always looking for articles that contain in-depth information and that are written by a experts in the field.

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Tips for Academics: How to Write a Science Blog Post

What event will you write about?

Fundamentally, your blog post is a story about a particular event. First identify what event you want to write about and why it is of value to your readers. After understanding the purpose of the writing the story, jot down a list of every topic that must be covered. This step is the most important. If done well everything else will naturally flow from it.

How will the article be structured?

Once you have a good understanding of the plot, start working on the structure of your story. Write a detailed bullet point outline of how the article will look:

  • Make readers stop in their tracks: First grab readers’ attention by telling them why they should care about the story. This includes how the issue covered can affect their lives (i.e. the decrease in the bee population will jeopardize food security) or how mind boggling amazing is the topic (i.e. millions of light years away the collision of two black holes has created ripples in space time that can be felt on earth).
  • Paint a vivid image: After grabbing the readers’ attention, describe the event that you will talk about. Include all important information such as its origin, its scale or its frequency. Your objective is to build a vivid mental image for your readers: they should be able to close their eyes and picture the main characters in the article, whether they are bees or black holes.

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Tips for Academics: Why Maintain a Science Blog

Blogs can help you build your career, secure research grants, find collaborators all over the world, and get ideas for new research.

Academics are very busy people. Among other things, they must teach, mark, publish, and network. Despite all that work, we still suggest that you maintain a science blog. It can help you build your career, secure research grants, find collaborators all over the world, and get ideas for new research.

Cross disciplinary collaboration

Professors traditionally publish in academic journals. This is an effective way for your peers to review your work and to read a very technical explanation of your research. Unfortunately, that audience is extremely targeted.

Since inter-disciplinary collaboration is the most effective to identify and solve problems in an ever complex world, your ideas should be exposed as widely as possible. Having a blog reveals your work to researchers who would otherwise never know about it. If they find that there is a link to theirs, they will be able to propose a joint paper.

Such a cross disciplinary paper, by its very nature, will be more likely to break exciting new ground, receive more citations and benefit from more exposure.

Media exposure

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